Los Angeles, CA (November 28, 2012) – Girard-Perregaux, the iconic luxury Swiss watch brand, is proud to announce it will be the Exclusive Timekeeper and a Founding Supporter of the new Academy Museum of Motion Pictures, scheduled to open in 2016 in Los Angeles. It will be the first U.S. not-for-profit museum dedicated exclusively to the history and ongoing development of motion pictures.
The Museum will be located in the historic Wilshire May Company building in the heart of Los Angeles, and will be designed by award-winning architects Renzo Piano and Zoltan Pali. The Museum’s galleries, theaters, screening rooms, and education centers will draw from the Academy's extensive collections and archives, which include more than 140,000 films, 10 million photographs, 42,000 original film posters, 10,000 production drawings, costumes, props and movie-making equipment, as well as behind-the-scenes personal accounts from artists and innovators working in the motion picture industry.
To celebrate and promote this unique partnership, Girard-Perregaux will use iconic images from the Academy's photography collection in GP advertisements and will launch a series of special initiatives. “We are honored to be working alongside the Academy of Motion Picture Arts and Sciences on this extraordinary venture”, says Michele Sofisti, CEO of the Sowind Group (Girard-Perregaux and jeanrichard). “We understand the importance of preserving the heritage and history of film making which, like watchmaking, requires an immense amount of love, work and dedication”.
“We are thrilled to be partnering with Girard-Perregaux on the creation of the Academy Museum of Motion Pictures”, notes Bill Kramer, Managing Director of Development for the Academy Museum.
“Girard-Perregaux’s commitment to artistic excellence and technological advancement is a perfect fit for the Academy Museum. We look forward to working with them to realize this long-held dream of the Academy and the moviemaking industry.”
About The Academy
The Academy of Motion Picture Arts and Sciences is the world’s preeminent movie-related organization, with a membership of more than 6,000 of the most accomplished men and women working in cinema. In addition to the annual Academy Awards—in which the members vote to select the nominees and winners—the Academy presents a diverse year-round slate of public programs, exhibitions and events; provides financial support to a wide range of other movie-related organizations and endeavors; acts as a neutral advocate in the advancement of motion picture technology; and, through its Margaret Herrick Library and Academy Film Archive, collects, preserves, restores and provides access to movies and items related to their history. Through these and other activities the Academy serves students, historians, the entertainment industry and people everywhere who love movies.
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