Online with Farfetch
Marking a new step in Girard-Perregaux’ digital strategy, the Maison proudly announces its partnership with Farfetch.com, the leading global technology platform for the luxury industry. As of now, it will be offering enthusiasts forty or so men’s and women’s models from the Maison, available in more than 100 countries.
“It’s a joy and an honour for us to be accompanied by Farfetch in our strategic approach to e-commerce. The marketplace model, the technology and the logistics network of this leading platform will enable us to enhance the global visibility of Girard-Perregaux and to supply our customers around the world. This is just the start of a substantial evolution in the way of selling our watches!”
Antonio Calce, CEO Girard-Perregaux.
Meanwhile, Farfetch is also thrilled about this partnership with some of the greatest names in Fine Watchmaking and jewellery, including Girard-Perregaux and Ulysse Nardin of the Kering Group. Giorgio Belloli, Chief Commercial & Sustainability Officer at Farfetch, said: “We are delighted to be associating with these prestigious luxury brands. Driven by a refreshingly playful approach, the natural extension of our range enables us to offer lovers of fashion around the world a selection of unusual, rare and perfectly designed watches.”
Founded in 2007 by Portuguese entrepreneur José Neves and based in London, Farfetch was originally an e-commerce market place for luxury boutiques around the world, subsequently becoming the leading technology platform for the luxury industry, available in 11 languages and connecting customers in 190 countries.