An immersive experience at K11 Musea

An immersive experience at K11 Musea
04.09.2020

An immersive experience at K11 Musea

Cross the mirror and discover our Brand essence

By opening a boutique in K11 Musea - the world’s first museum-retail concept - Girard-Perregaux is offering Hong Kong far more than iconic watches with centuries of Swiss horological heritage. The boutique is a bridge between our headquarters in La Chaux-de-Fonds and Hong Kong where visitors are immersed in the unique landscapes, architecture and history that has built and nurtured Girard-Perregaux for 225 years.  

The boutique has a distinct sense of infinity with wall-to-wall mirrors that create the illusion of endless depth that bends space and time. Like Lewis Carol’s Alice in Wonderland, the design is an invitation to cross the mirror and travel through time.

The kaleidoscope of images projected on the walls vividly transports visitors to the brand’s headquarters in the Swiss mountains. Scenic landscapes are displayed against the backdrop of La Chaux-de-Fonds, a UNESCO world-heritage city at the heart of haute horology.

Girard-Perregaux at K11 Musea is an experience that bridges culture, time and space to reveal the true value of our brand. And the true value of time with Girard-Perregaux.

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